We partnered with the Charleston, Huntington Area, and Barboursville CVBs to launch the Rt. 60 Ramble, a campaign highlighting safe activities such as outdoor recreation, public art, and historic sites in West Virginia’s Metro Valley. The cooperative initiative works to highlight opportunities for socially-distanced activities that residents and visitors alike might not already be aware of.
“Even those of us working on this project have been surprised to learn about things to do right in our backyard that we had no idea existed. We hoped that by bringing attention to these sites that someone in Charleston might want to walk a trail in Hurricane, or someone in Huntington might do a driveable public art tour in downtown Charleston,” said Kelli Steele, Executive Director of the Putnam County Convention and Visitors Bureau.
The project is also a resource those visiting from other areas as many are wanting to make summer travel plans, but are hoping to find safe, socially distant tourism options.
“Regional collaboration is a key component of tourism marketing. Visitors and tourists don’t care about municipal and county boundaries, they only care about the experience. And for this project in particular, we all recognize that the nature of travel is different in a post-COVID world. People are taking more road trips and day trips. There’s so much to explore in our own backyard and the Route 60 Ramble is a fun and creative way to show people all of the things that are within a short drive from where they are,” said Tim Brady, President and CEO of the Charleston Convention and Visitors Bureau.